How to Design Great Business Cards

How to Design Great Business Cards

Business cards are one of the easiest ways to make a memorable first impression. here’s everything you need to know to dazzle them with a top notch letterpress business card design.

The Do’s and Don’ts

Great design never came from following rules. so, break’em! Except for these. They’re pretty important. Stick to these guidelines to ensure your text, images and layout are perfect.

Font Size

Always make sure the business card text is legible. A good rule of thumb is to make the company name and logo larger than a 12pt font. Never use font sizes smaller than 8pts.

Always outline text that won’t be edited (such as the company name or slogan) and leave the text editable for business card information that changes regularly (like a person’s name or contact information).

Be Wary of Bleeds

A bleed is the part of your design that runs over the trim edge-or past the intended cut line-to ensure a nice print job. Always stretch your design to the edge of the bleed area.

Avoid adding borders, since they’ll often look lopsided after printing. Never include important information past the trim line, since it may be cut off during printing and cutting.

Finalizing Your Design

With all the elements in place and an accurate prediction your final color choices and special finishes, you can reevaluate your design to make sure everything works.

First, examine the visual flow: how does your eye move when looking at the card. What do you notice first and what is the last thing you see? Don’t cut corners when designing your business cards. A good visual flow should start with the logo, then the name, and then the secondary information, finishing on any secondary images if they’re there. You can always change and optimize the visual flows by changing an element’s size and location.

You also want to clear out as much clutter as you can. Is all the information necessary? The fewer the remaining elements, the more impact each makes.

Double-check to make sure you didn’t fall into any common pitfalls. Is the text legible? Do the colors clash? Are any elements too close to the edge?

Double Check Your Final Files and Proofs

Always make sure the finished product is a vector file and and a vector-based PDF.You want to use vector based images in case you need to make changes.

Choose a stock that will compliment your design and colors, the options in stock weight and color are endless. Choose the type of printing technique and finishing that will be represented on your design.

Single or multiple spot colors (letterpress)
1 or 2 sided
Foiling
Embossing or releif
Die cutting special shapes
Rounded corners 
Duplexing

Takeaway: A Modern Coat of Arms

Your card is more than just your contact information – it’s a representation of you and your brand. Some people are handed cards every day, so you need yours to both stand out and paint you in a favorable light. Don’t cut corners with designing your business card. Spend ample time coming up with the perfect design and then use Letterpress styling to turn your vision into reality.

 

And remember…

“IF YOU CAN DREAM IT, WE CAN PRINT IT!”